Improve your WordPress SEO

 1. Incorporate Useful Internal and External Links

Google and other search engines don’t consider your website in a vacuum. Instead, they look at how well it’s connected, both internally and to other sites. Using plenty of links throughout your posts and pages tells crawlers how they relate to similar content. It also encourages other people to link back to your site — which in turn communicates to search engines that your content is valuable!

As with keywords, this is a strategy you’ll want to use carefully. If you cram too many links into your content or use a lot of links that point to irrelevant pages or exist only to promote products, your search engine rankings will likely suffer.

Instead, look to incorporate links where they fit naturally, and to point readers towards high-quality websites that already rank highly in SERPs. Smart use of both internal links and external links is key to achieving the best SEO results possible.

2. Use Responsive Design on Your Site

More people than ever are using mobile devices to browse the internet. This means your site needs to look and perform as good on any type of device a visitor happens to be using. You can ensure this by following the strategy of responsive design — in other words, designing your site so it reacts and adapts to each user’s device.

Responsive design is so important that Google uses it as a ranking factor. If your site is responsive, its chances of appearing high on SERPs will be that much better. For WordPress users, the best way to get started with responsive design is to choose a theme that supports it (which many, if not most, now do). Just don’t forget to check out each theme’s other SEO features as well!

3. Optimize Your Images

Images are important for just about any website. They provide visual appeal and context, plus they help break up text and make it more readable. As you’ve probably guessed, they can also have an impact on your  WordPress SEO. For one, the quality and size of your images can affect your pages’ loading speed, which is a ranking factor. Also, crawlers will look at certain information attached to images — such as filenames and ‘alt text’ — when trying to index and understand your site.

Addressing these two issues will go a long way towards shoring up your SEO. First, be sure to optimize your images and other media, so they have as little impact on your site’s performance as possible. Then, give each image a descriptive filename and alt text (bonus points if you use a keyword in one or both places).

4. Add and Update Your Posts Frequently

Along with length, Google’s algorithms consider the frequency of content when deciding how to rank your pages. Older, high-quality content will do well, of course, but a boost is given to newer, ‘fresh’ content that’s more likely to be relevant to searchers.

Therefore, if you want your site to do consistently well in SERPs over time, you’ll want to add new content regularly. Try creating a posting schedule to keep yourself on track and varying up the types of content you create to keep yourself and your visitors interested. Also, don’t neglect older posts and pages. Updating your existing content prompts crawlers to re-evaluate it and to give it higher prominence than pages that never change.

5. Focus on Quality Content

When Google and other search engines create complex algorithms for ranking websites, their goal is to help the most relevant and useful sites score highly. The specific ranking factors and their effects change over time, but this underlying theme remains consistent. If you want to see success with your SEO efforts, you need to focus on creating quality content rather than trying to cheat the system.

We’ve already discussed long-form content, which is a solid way to increase the quality of your posts and pages. However, there are plenty of other ways to achieve this goal. For example, consider what your target readers want or need most, and focus on providing those things with your content. Also, remember to carefully fact-check and proofread everything you add to your website — details matter!

Call  +1-857-342-2365 for help and support.

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